FollowUpInvoice
Invoices that
chase themselves
until you get
paid.
Follow‑ups written in your voice — polite on day 1, firm by day 14 — sent from your own email. It stops the moment they pay.
Loved by freelancers & small businesses
This is the actual email.
Not a description. The thing itself.
Hi Marcus,
Here's your payment link:
Best,
Sarah
Your client sees this. You saw it first — every draft waits for your approval until you tell it not to. And the whole ladder stops the second they pay.
It chases for you.
It never speaks for you without asking.
The reason most people never automate their follow-ups is the fear of one badly worded email reaching their best client. So we built the brakes first.
Approve before it sends
Every draft can wait for your yes. Read it, edit a line, change the tone, regenerate it. Approve from your inbox or straight from Slack.
Turn it up one step at a time
Set each rung of the ladder to send on its own, ask you first, just notify you, or stop chasing altogether. Automate day 1 and day 7, keep a hand on day 14 and day 30.
It knows when to stop
Paid in full, paid in part, or your client says the transfer is on its way — chasing pauses on its own. So does an opt-out, a bounce, or a spam complaint.
You can always see what was sent
Every follow-up is stored with its tone, whether it was AI-written or a template, whether you reviewed it, and whether it was opened. No black box.
Work done.
Invoice sent.
Payment still waiting.
You delivered the work. Here's what actually eats your time and money afterward.
Cash flow gone missing
Money you've already earned sits in someone else's account — while your own bills don't wait for anyone.
Awkward conversations
Asking someone for money you've already earned never quite feels like the rest of the job — so it keeps getting put off.
Admin work burnout
Every reminder means reopening the invoice, drafting the email, and second-guessing the tone — for every client, every time.
Correct—what if every invoice
followed up on
itself
—perfectly?
FollowUpInvoice writes each follow-up for you and sends it on your schedule — polite on day 1, firm on day 14, final notice on day 30. Each one goes out from your own email address, so your client just sees you being organised.
And you stay in charge: approve every draft before it sends, or set it once and let it run.
Automate ThemAI Reminder Timeline
Friendly Nudge
"Hi Sarah, hope the project is still working well for you. Just a heads-up that INV-041 is due today — payment link below whenever you're ready."
Polite Follow-up
"Hi Sarah, following up on INV-041 for $4,200 — now a week past due. I know things get busy — here's the payment link to take care of it quickly."
Firm Reminder
"Hi Sarah, INV-041 for $4,200 is now 14 days past due. I'd love to keep our working relationship in good shape — settling this today would mean a lot. Payment link below."
All sent automatically — zero effort from you.
From "I should follow up on that"
to done, in one setup.
Keep invoicing wherever you invoice today. We handle only the part you keep putting off.
Add the invoice
Create it here, or paste in one you already sent from somewhere else — amount, client, due date. That is all we need to start chasing.
Set your ladder
Choose the days, the tone, and what happens at each step: send it, ask me first, just notify me, or stop. Or keep the default 1 · 3 · 7 · 14 · 30.
We write and send
Each follow-up is drafted for that specific invoice and that many days late, then sent from your own email address on your schedule.
It stops on its own
Paid by card, paid in part, or your client says the transfer is on its way — the chasing stops. Nobody gets an awkward email after paying.
Already invoice somewhere you like?
Keep doing that. Add the invoice here in about twenty seconds — amount, client, due date — and we take over the part you keep putting off. Nothing to migrate, nothing to cancel.
Watch the Entire Workflow in Under 30 Seconds
From sending an invoice to receiving payment — completely hands-free.
Automated chasing you'd actually
let near your clients
Follow-ups run on their own. Every one of them is something you'd have been happy to send yourself.
Nothing sends without your say-so
Read every draft before it goes out. Edit a line, switch the tone, or regenerate it. Turn approvals off once you trust it — one stage at a time, not all or nothing.
Sent from your address, not ours
Connect your own Gmail, Outlook, Zoho or SMTP in two clicks. Your client sees a message from you, at the address they already know — better inbox placement, and nobody learns a tool is doing the chasing.
The money never touches us
Clients pay by card straight into your own Stripe account. We are never the merchant, never hold a balance, and take nothing out of an invoice you collect.
It knows when they already paid
A card payment, a part payment, or a client clicking "I have sent the bank transfer" — chasing pauses straight away. Reminders always quote the balance still outstanding, never the original total.
Your ladder, your rules
Decide what happens on each day: send it, ask me in Slack first, just notify me, or stop chasing for good. Late fees can accrue on your terms too — percentage or fixed, with a grace period, a cap, and one click to waive.
A client link that stays useful
One private portal link showing every invoice a client has with you, paid and unpaid, with a pay button on each. You can see when they last opened it.
What people are saying
after they stopped chasing
In their words, not ours.
“I used to dread sending reminder emails because it always felt a bit awkward with our retained clients. Now it runs entirely in the background and sounds completely natural, so the team doesn't have to waste time thinking about it.””
Sarah Johnson
Freelance Designer · Johnson Creative
“Setup took maybe ten minutes since we didn't have to migrate our existing accounting software. Within the first week, it automatically chased down two overdue agency bills that had been sitting for over a month.””
Jonathan Smith
Full-Stack Developer · DevCraft Studio
“The best part for our studio is that we can still review every draft before it goes out, keeping full control. It handles the annoying admin work without sounding like a cold corporate robot.””
Emily Rodriguez
Marketing Consultant · Growth Lab
“As a freelancer juggling multiple projects, my average payment time dropped noticeably this month just because the payment link is right there. Clients don't mean to ignore invoices, they just need an easy way to pay on the spot.””
James Okafor
Brand Strategist · Okafor & Co
“Managing cash flow across a small team used to mean someone constantly checking spreadsheets and pinging clients. This tool took that entirely off our plate while keeping our brand voice completely intact.””
Lisa Park
UX/UI Designer · Pixel Studio
“I really like that payments go straight into our company Stripe account instead of sitting in some third-party merchant wallet. It slots right into our normal workflow and saved us hours of chasing every single week.””
David Osei
Video Producer · Osei Films
Built for freelancers who are done chasing payments
Start free — no card required1·3·7·14·30
The default ladder — change any step, or stop it early
Your inbox
Every follow-up sends from your own email address
100%
of what your client pays lands in your Stripe, not ours
$0 forever
Free plan with no card and no expiry date
Built for
Freelancers, studios and small agencies invoicing anywhere from a handful of clients to a few hundred — who have, at some point, let an invoice slide because chasing it felt awkward.
Not built for (yet)
High-volume AR teams needing multi-user approval chains, or businesses whose customers already pay by direct debit before anyone has to ask.
What's one recovered invoice worth to you?
One invoice you would otherwise have written off pays for a year of Starter.
The free plan covers 3 invoices a month with template follow-ups — no card, no expiry. Paid plans add AI-written follow-ups and remove the caps.
Start free. Upgrade when you're ready. Cancel anytime.
Starter
When chasing has become a weekly chore
You save $118/year
- 50 invoices per month
- Up to 25 clients
- 50 reminders per day
- AI-powered reminders
- All invoice templates & custom colors
- Custom branding & logo on PDFs
- Send from your own email (SMTP)
- Stripe payment links
- Email support
Professional
When invoices go out on a schedule and you are not chasing them yourself
You save $238/year
- Unlimited invoices
- Unlimited clients
- 200 reminders per day
- Recurring invoices
- Revenue analytics dashboard
- Email open & click tracking
- Priority support
Enterprise
When more than one person needs the same view
- Everything in Professional
- Highest sending limit (500 reminders/day)
- Team seats & shared client list (on the roadmap — tell us your timeline)
- API access & custom integrations (on the roadmap — tell us your timeline)
- Onboarding and migration help
- Dedicated support contact
Your money, your account
Client card payments go straight into your own Stripe account through Stripe Connect. We are never the merchant, never hold your balance, and take nothing out of an invoice you collect. Prefer bank transfer? Your client can mark it as sent, and the chasing pauses while you confirm it.
Stripe handles every card detail — yours and your clients'. Your SMTP passwords, API keys and access tokens are encrypted at rest. Clients can opt out of reminders at any time, from any email we send.
The questions people actually ask
Mostly about what happens to their client relationships. Short answers, no hedging.
Not unless you let it. Every follow-up can wait for your approval — you read the draft, edit any line, switch the tone, or regenerate it, and only then does it send. Once you trust a step you can let that one run on its own while keeping approvals on the later, higher-stakes ones. Every email is also labelled in your dashboard as AI-written, reviewed by you, or a plain template, so you always know which is which.
Yours. Connect your Gmail, Outlook, Zoho, Yahoo, iCloud or any SMTP account in a couple of clicks and we send through your own mailbox — your client sees the same address they always do, and replies come straight back to you. If you would rather not connect anything, we can send on your behalf instead.
No. Client card payments go directly into your own Stripe account through Stripe Connect — we are never the merchant, never hold your balance, and take nothing out of an invoice you collect. You pay us a flat subscription and nothing else.
Every invoice page has an "I have already paid this" button. The moment your client uses it the chasing pauses and you get a notification to confirm or dismiss it. Nobody receives a reminder for money that has already arrived.
No. If you already invoice somewhere you like, add the invoice here with the amount, client and due date and we will handle only the chasing. If you would rather do it all in one place, we generate invoices and branded PDFs too.
Every reminder carries an unsubscribe link, and one click opts that client out permanently — no further chasing on any invoice. Bounces and spam complaints opt them out automatically as well, so you never keep emailing an address that does not want it.
Yes, on your terms — a percentage or a fixed amount, once or monthly, with a grace period and a maximum cap. Fees are tracked separately from the invoice, so the original amount you issued never changes, and you can waive any fee in one click.
The invoice is marked paid, the whole follow-up ladder stops, you get a notification (and a Slack ping if you have connected your workspace), and the payment appears in your analytics straight away. Partial payments work the same way — later reminders chase what is still outstanding, never the original total.
Yes. Set up weekly, monthly, quarterly or yearly recurring invoices for retainer clients. They generate automatically and follow-ups run on schedule — completely hands-off.
Yes. Upgrade, downgrade or cancel from your billing settings at any time — no contract, no cancellation fee. You keep access until the end of the period you have paid for, then drop to the free plan. Your invoices and clients stay exactly where they are.
Your next follow-up
goes out tonight.
It reads the invoice, picks the tone for how late it is, and sends it from your address. You'll see it in your own sent folder.
Free plan · No credit card
Paid plans start with a free trial · Cancel anytime